Super HOT Jewelry Sale Starts Tonight!

As I sit here writing this post with bleary eyes - I have been SO busy today getting ready for this sale - I am really excited about all the new customers I will get to share my jewelry with as a result of this sale!

No, I'm not finished with preparations for this sale by a long shot. But at least I will know how to handle preparations for the very next sale I'm having after this one. (It's about 2 months away, maybe...I haven't decided yet...) I do know that I will have to begin preparations as soon as I'm finished with this sale - this sale ends Friday at midnight (should it be my midnight - I'm EST - or everyone else's interpretation of midnight? I don't know yet...).

I have 57 pieces of jewelry already on my website, and I have maybe 40 more pieces ready to be loaded before midnight. I will probably meet my original goal of having 100 pieces ready for the sale, but I wish I had done more.

I will probably say this every time I do a sale or point someone in the direction of my website. I'll wonder if I should have had more necklaces available or bracelets, or something like that. I'll wonder if I should get back into designing and making pins and brooches again. I'll wonder if maybe I should go back to making hair accessories again. I will probably always wish I had done more.

Right now, I'm taking Excedrine Migraine so that I can keep working. I'm in a time crunch, so taking a nap isn't really an option. There are pictures to edit and upload to the site and descriptions and prices to determine. Then, some time around 10:30 or 11:00pm I'll have to go and adjust every single item on the site that is above $5.00 so that they all read $5.00 (or the equivalent of $5.00 per piece in a set).

"$5.00??? Are you crazy?" you might ask. "Your jewelry is worth more than $5.00."

Yeah, I know. You think I'm crazy now...just wait until the "Jub-Jub" sale...

My Bad Turned Good

I’m looking at the end of a very unsuccessful marketing strategy and will seriously have to remember the way I originally started my business so that I can create a marketing strategy that works. As much as I would like to expose people to my true creative vision, it looks like I’m going to have to build my clients up to being ready for it.

I did start my original jewelry business with earrings at super-low prices. Mind you, these are not prices I would heavily consider today – 16 years later – but I've decided that I can go with low-priced earrings again. I will have to change the materials I work with to something much less expensive and, fortunately, I do know how to do that.

My goal is to use an “earring explosion” to get my name out there and to expose lots of people to jewelry that is tempting and creative. I will still continue to do the work that is near and dear to my heart and I will still continue to price them the way I have been pricing them. I want new clients to realize that I offer “something for everyone” with quality and creativity no matter the price.

Additionally, I would like to entice a broad range of people to become clients by continuing toward my goal of creating some very sexy, very expensive pieces.

It is very important to me that I not become known as the “discount merchant”. I would much rather be known as someone who makes creative jewelry, or even, artistic jewelry.

Another part of my new marketing strategy involves becoming more visible. I have added some new pictures to my blog (see left) and I will be working with my daughter to get some pictures of myself on my blog and on my MySpace page. I will pay more attention to MySpace and to my blogs and to my Etsy pages so that I can attract the clients that I want to attract.